Boasted as being the biggest competition for the Apple iPhone, Google’s G1 through T-Mobile made big news in the mobile phone market with its release in October of 2008. The excitement of the Google Android system within the T-Mobile G1 was all due to what Google was bringing to the world of the mobile phone. With Google’s web browser and search expertise, they brought a new direction to the internet and mobile phones simultaneously with their ultimate hand-held mobile computer in the form of the initial T-Mobile G1 gPhone.

There has been little disappointment following the hype of the release of the Google Android. The main complaint was the download speed, which is certainly that can be worked on a rectified in the near future. In reference to the first phone offering the Android platform, neither Google, nor the users of the G1 have many complaints overall.

Since the release of the G1, it has not taken long for word of the Google Android platform to get out. Just months after the release of the gPhone, other mobile phone service and product carriers began researching how they could get on board with this newest, hot technology from Google.

With all that it offers, it is not wonder that companies across the globe are chomping at the bit to get on board with use of Google Android. Google has already begun adding applications to the Android platform in addition to the original applications that include much of what you can find on your home desktop computer in the line of Google search, email, maps and more.

Not only are the popular name features of search, maps and email availability appealing to the consumer, but the ease of navigation of the system is a draw as well. Users of the Google Android can utilize a QWERTY keyboard, touch screen, and track ball to navigate through the wealth of options offered within the Android platform.

Companies in China, Australia and the United Kingdom are talking of release of or soon to be released phones opting for the applications of the Google Android platform. For example, the Sciphone Dream G2 Android is a phone being released in China. However, many manufactures are finding that the technology of the Google Android platform needs to be run on very high quality hardware. Some phone carriers have had to delay the release of their Google phone versions due to their lack of being able to appropriately offer up the full concept of an Android.

In any event, it is reported that by 2012 the Google Android will be far more popular and out sell the Apple iPhone. Google has provided much with their Android platform as well and continue to constantly improve upon it. With Google’s expertise along the lines of internet technology, the Android platform is sure to continue to be a hot item for phone manufacturers, mobile service carriers and consumers. With this in mind, anyone who will want to even begin to compete within the smart phone arena really has their work cut out for them.

The Google phone is not truly a phone but a software or mobile operating system. It is Google’s answer to Microsoft’s Windows Mobile. The Google phone has the advantage of the Google name and reputation of being the dominant online advertiser. Another advantage to what Google brings to the mobile community is the price. Google does not charge phone companies for software licensing.

As with any new endeavor there are bound to be some kinks in Google’s transition from desk top to hand-help devises. However, Google knows its limits and is keeping with its expertise in accessing the wide range of information available on the internet. While the iPhone is its own Apple phone and now the Ophone is Microsoft’s, Google will stick to what it knows and offer the software, rather than go out on a limb get into the hardware of the actual mobile devices.

With allowing themselves to specialize only in the software, they are allowing themselves to develop constantly and improve upon their applications. A current development is that of a web browser that will run on your cell phone. Since Google has reached a pinnacle in online computer services, it only makes sense that they take the next step of advancement to the mobile community.

Google does not have an easy road ahead, as they have other companies such as Apple and Microsoft coming up with new mobile resources. They have challenges in reaching beyond a search engine and website. Many of the big cellular phone companies have worked hard and paid much in order to develop their own mobile internet access. Google will need to be quite influential in moving these companies beyond their own means and loosening their grip on network controls. Google needs to provide something that is more advance beyond the already established mobile functions.

The likelihood of Google making a big impression in transferring its online success to the mobile world is slim from the beginning. To its advantage; however, is the possibility that smaller carriers will revert to Google phone in order to gain a possible competitive advantage. The Google name and reputation could be a positive push for smaller or newer carriers. This in turn may force the larger companies to turn toward the Google phone in order to regain their profitable momentum.

Google allows for the carrier or individual to load the Google operating system they like onto the phones they like. Rather than being an all-in-one gadget, Google is concentrating on what they do best, which is internet search and advertising. In the hardware department Google phone is not yet a competitor for others such as the iphone, but as a mobile service software division, they may have a competitive advantage in some arenas.

Conclusively, Google phone software could be an advantageous program for those individuals who may regularly utilize Google on their computers. Although mobile access is not exactly the same, the high quality and dependability of the Google name will remain.