The battle rages on between the technologies of the Apple iPhone and Google’s Android platform. Google’s first android competitor to the Apple iPhone was the T-Mobile G1, which was released last year. The newest Android platform phone encompassed in the HTC Magic is HTC in partnership with Vodafone. With the hype coming from the release of this newest of Google Android platform applications, it should not be long before it is offered worldwide and posing even stiffer competition for the Apple iPhone.

Both the Apple iPhone and the Google HTC Magic are basically hand-held computers, and both can take applications from third party providers and download them. In focusing on the HTC Magic, it offers up the Google characteristics of email, maps, search, and YouTube, as well as a web-kit browser that is optimized by Android. All of this is offered under the Google umbrella. This advanced Google Android platform technology is opening doors to some major advancement for the development of other, more advanced applications.

Although many see Google’s endeavors into the smart phone market as a means for Google to further expand into totally dominating the industry, Google sees it as offering the public what they want. What Google feels the public wants is a simple means for quick access to the web through a device that individuals already always carry with them, which is the phone.

Other features of the handset of the HTC Magic that carries the Android platform include the handsets being dressed for success with a 3.2 inch touch screen display, buttons for navigating, and a trackball. The applications available with the Android platform are setting Google apart in the smart phone and PDA markets.

Those individuals that are social butterflies will the Android platform of the HTC Magic phone, due to the fact that Google constantly is running in the background for quick and easy access to others and quick relaying of information if desired. The Android platform is currently available on the T-Mobile G1, which was the start of it, while Vodafone has picked up the newest HTC Magic name. Upcoming gPhones are bringing the Android platform on board, and an abundance of carriers are supporting the endeavor.

Although the HTC Magic Vodafone first began making the Google Android platform available in their phones starting in the UK, and will move on to areas of Europe, it is uncertain which phone manufacturer and mobile service carrier will be the first to take up this stage of the Google Android revolution. Whichever and whomever it is, they will be a step ahead of the competition when offering the innovative technology provided through the Google Android platform.

The battle between the iPhone and the gPhone is bound to continue for years, but Apple may have a lot to worry about when it comes to Google and their advancing technologies within the Android platform. An ever increasing number of service providers want the phones that are backed by the Google Android Platform. If it is true that Google is offering what the people want, then the smartest service providers will get on board with Google Android.

Have you seen the new TV ads for the T-Mobile G1 Google phone? It brings to life the phrase that “actions speak louder than words”. You are shown the screen view for all the different areas that can be accessed on the phone. There is catchy background music is modern, while there is text at one side of the phone in the ad to tell you exactly what you are looking at on the phone. This includes features such as one-touch Google search, touch screen, customized home screen, QWERTY keyboard, camera and street view on Google maps.

There was TV coverage of the T-Mobile Google Phone showcasing the hardware features of the phone as well and emphasizing its differences from the iphone. Multimedia applications are still being improved upon for future Google Phone technology, but it is still described as a very user-friendly phone. Compact ability and security are pluses that TV ads emphasize.

Since the software technology is by Google, it only makes sense that the phone is about the services rather than the phone itself. Summarily, with Google at the forefront of software technology in this phone, one can only expect mobile internet access to improve even more over time.

It looks similar to Apple’s iphone, but Google, Inc software is running through the cyber-veins of this T-Mobile and HTC hardware. In looking similar to the iphone, T-Mobile’s G1 sports a large touch screen, but the exterior likeness ends there. The Google Android-powered T-Mobile G1 sports a track ball and a slide out keyboard.

The T-Mobile G1 is optimized for faster networks and can be connected at Wi-Fi hot spots. More innovations are planned for a line of Google Phones, with new Android applications. The worldwide 1 billion phone unit sales per year make for a tremendous opportunity for Google to break into the mobile phone industry.

With Google’s Android power in the T-Mobile phone, Google is hoping that providing this new avenue that consumers will utilize it to the Google advertising network. Meanwhile HTC has hopes for a large contribution to their bottom line with sales of the T-Mobile G1 across the globe.

T-Mobile is stepping up marketing efforts for promoting their G1 phone, especially to their new customers. With its price being significantly lower than that of the iphone, the T-Mobile G1 phone can be quite appealing. This Android-powered phone offers up some attractive future applications, as well as advancement on the current ones.

Apple, Inc iPhone smart phone hit the scene in 2007 with mixed reviews.  The advantages of the iPhone upon introduction to the public included the third-party applications; Wi-Fi convenience; ability to be used as an iPod; touch screen user interface; and its visual appeal.

Since its introduction in 2007, there are some disadvantages to the Apple, Inc iPhone that have come to light. The disadvantages of the iPhone include the lack of speed for today’s needs, which includes the inability to access the faster phone networks; a small storage of 4 gigs of storage or up to 8 gigs; a 2-year contract with a data plan and there is no way to easily unlock it; the battery is not removable; and you pay the price of a desk top computer for it.

A competitive rival for the Apple, Inc iPhone is the Google cell phone. It was initially released exclusively in the T-Mobile network using Android, which is Google’s new mobile operating system. Android market applications are free. The advantages include a touch screen along with a QWERTY keyboard. The inclusion of real world pictures for navigation, music player, it is 3G compatible, includes a camera and Wi-Fi capabilities. The price of the Gphone is also along the lines of today’s advanced cellular phones. The Gphone also allows you to scan a product bar-code and then compare prices, and you can cut and paste. The Gphone does have a major advantage over the iPhone, with a removable battery.

Current reported disadvantages of the Google cell phone include no flash for the camera, capability for only one Gmail account, only YouTube video capability, email attachments cannot be edited or saved, there is no headphone jack, and with it being technology still being developed, you are limited to Google products and waiting for updates. The Apple, Inc iPhone has an advantage over the Google phone with the Microsoft exchange synchronizing abilities.

In doing a comparison, there are some toss ups as to which technology is more user friendly. The newest smart phone in the form of Google Android admittedly has improvements forthcoming, but play the Apple, Inc iPhone versus the T-Mobile Google Android and each has its advantages and disadvantages dependent upon an individual’s wants and needs.

But still not to forget the Blackberry Mobile Phones.

When you want to look something up, how often do you or your friends say “Let’s Google it”? Thank about it, you are in a retail store shopping for a particular product when you think to yourself “I hate to buy this here now if I can get it somewhere else cheaper”. Some of us would take a chance and purchase then while others of us would hop in the car and go shopping for the best price. Of course there are still others who have paid the extra money to be able to do searches through the phone. Now there is a new technology that can save both time and money right on the spot. I know what you are thinking, the iPhone can be used in this way, and everyone knows it has been out for a while. Others of you are probably thinking that your phone could have that capability if you pay the extra fees for it. This may be true but we are not discussing creating an expensive exclusive Google devised phone, or paying a large fee in order to cover the charges the phone companies pay for the software licensing fee. We are stating that the development of software that can be built into many manufacturers’ phones; software technology created by the dominant online advertiser.

Most people are familiar with the Google web browser application. Now Google is going above and beyond to offer their web browser to run on cellular phones. Google is providing for the growing mobile internet market with software to include their web browser. One way that Google plans to be competitive with Microsoft’s Windows Mobile is to not charge phone companies a software licensing fee.

Google’s new technology has been several years in the making. Despite Google’s reputation as the dominant online advertiser, through the development years there has been speculation about whether they are trying to compete with Apple’s iphone with an actual phone, but Google specializes in software, and that is if its focus remains. Google Mobile Web Search is designed for mobile phone display quality and specifications.

Google products such as Gmail, search and maps will be available from your phone browser. Best of all, the Google products will be free, although currently only certain products are available for particular phones. Google will continue its growth in the realm of technology with their mobile services. The alternative to an expensive GPS system would be to access the Google downloadable maps, satellite images and driving directions right on your phone. Another advantage when you are traveling is the Gmail access, especially if you need more specific directions somewhere or need to review information before an important meeting. Finding important business information can be free and simple with Goog-411, and can keep up-to-date with Google calendar to review your agenda or add on to it.

Summarily, Google is taking its tried and true dominant technology and transforming it for mobility in phones, iphones and blackberries. As long as you have a phone with the correct technological aspects, you are able to access Google. Eventually, we are sure that all phones will have the capabilities, allowing for access virtually to any information with a touch of your mobile phone pad.