When you want to look something up, how often do you or your friends say “Let’s Google it”? Thank about it, you are in a retail store shopping for a particular product when you think to yourself “I hate to buy this here now if I can get it somewhere else cheaper”. Some of us would take a chance and purchase then while others of us would hop in the car and go shopping for the best price. Of course there are still others who have paid the extra money to be able to do searches through the phone. Now there is a new technology that can save both time and money right on the spot. I know what you are thinking, the iPhone can be used in this way, and everyone knows it has been out for a while. Others of you are probably thinking that your phone could have that capability if you pay the extra fees for it. This may be true but we are not discussing creating an expensive exclusive Google devised phone, or paying a large fee in order to cover the charges the phone companies pay for the software licensing fee. We are stating that the development of software that can be built into many manufacturers’ phones; software technology created by the dominant online advertiser.

Most people are familiar with the Google web browser application. Now Google is going above and beyond to offer their web browser to run on cellular phones. Google is providing for the growing mobile internet market with software to include their web browser. One way that Google plans to be competitive with Microsoft’s Windows Mobile is to not charge phone companies a software licensing fee.

Google’s new technology has been several years in the making. Despite Google’s reputation as the dominant online advertiser, through the development years there has been speculation about whether they are trying to compete with Apple’s iphone with an actual phone, but Google specializes in software, and that is if its focus remains. Google Mobile Web Search is designed for mobile phone display quality and specifications.

Google products such as Gmail, search and maps will be available from your phone browser. Best of all, the Google products will be free, although currently only certain products are available for particular phones. Google will continue its growth in the realm of technology with their mobile services. The alternative to an expensive GPS system would be to access the Google downloadable maps, satellite images and driving directions right on your phone. Another advantage when you are traveling is the Gmail access, especially if you need more specific directions somewhere or need to review information before an important meeting. Finding important business information can be free and simple with Goog-411, and can keep up-to-date with Google calendar to review your agenda or add on to it.

Summarily, Google is taking its tried and true dominant technology and transforming it for mobility in phones, iphones and blackberries. As long as you have a phone with the correct technological aspects, you are able to access Google. Eventually, we are sure that all phones will have the capabilities, allowing for access virtually to any information with a touch of your mobile phone pad.