The Google phone is not truly a phone but a software or mobile operating system. It is Google’s answer to Microsoft’s Windows Mobile. The Google phone has the advantage of the Google name and reputation of being the dominant online advertiser. Another advantage to what Google brings to the mobile community is the price. Google does not charge phone companies for software licensing.

As with any new endeavor there are bound to be some kinks in Google’s transition from desk top to hand-help devises. However, Google knows its limits and is keeping with its expertise in accessing the wide range of information available on the internet. While the iPhone is its own Apple phone and now the Ophone is Microsoft’s, Google will stick to what it knows and offer the software, rather than go out on a limb get into the hardware of the actual mobile devices.

With allowing themselves to specialize only in the software, they are allowing themselves to develop constantly and improve upon their applications. A current development is that of a web browser that will run on your cell phone. Since Google has reached a pinnacle in online computer services, it only makes sense that they take the next step of advancement to the mobile community.

Google does not have an easy road ahead, as they have other companies such as Apple and Microsoft coming up with new mobile resources. They have challenges in reaching beyond a search engine and website. Many of the big cellular phone companies have worked hard and paid much in order to develop their own mobile internet access. Google will need to be quite influential in moving these companies beyond their own means and loosening their grip on network controls. Google needs to provide something that is more advance beyond the already established mobile functions.

The likelihood of Google making a big impression in transferring its online success to the mobile world is slim from the beginning. To its advantage; however, is the possibility that smaller carriers will revert to Google phone in order to gain a possible competitive advantage. The Google name and reputation could be a positive push for smaller or newer carriers. This in turn may force the larger companies to turn toward the Google phone in order to regain their profitable momentum.

Google allows for the carrier or individual to load the Google operating system they like onto the phones they like. Rather than being an all-in-one gadget, Google is concentrating on what they do best, which is internet search and advertising. In the hardware department Google phone is not yet a competitor for others such as the iphone, but as a mobile service software division, they may have a competitive advantage in some arenas.

Conclusively, Google phone software could be an advantageous program for those individuals who may regularly utilize Google on their computers. Although mobile access is not exactly the same, the high quality and dependability of the Google name will remain.